The Challenge
Small and medium-sized businesses (SMBs) in India struggled to create high-quality, professional branding materials for social media.
Key Challenges:
- Hiring dedicated designers was expensive and time-consuming
- Existing tools were too complex for the average user
- Language barriers limited accessibility
- Need for industry-specific content
- Daily content creation was overwhelming for business owners
There was a need for a simple, vernacular-friendly solution that could automate and democratize digital branding.